Google Cloud
Promotional campaign
Google Cloud has a large amount of products, most of which are used for the development purposes.
This project intended to promote their product, focusing on the AI parts specifically, and to showcase the Google Cloud as leaders in this fied.
d&ad
Google Cloud AI: Promotional Campaign
Create a campaign that gets developers to recognise, try, and discover Google Cloud is the AI leader that will get them ready for anything in the (gen) AI era. Using Google Cloud AI tools and ecosystem will help them feel confident, supported, and inspired by their wide range of gen-AI customer success stories.
— brief requirements
Google Sans Text
Google Sans
#EA4335
#FBBC04
#4285F4
#34A853
— existing style
research.
33
Questions
12
Respondents
In my work, I often face challenges such as managing tight deadlines, debugging complex issues in code, and staying updated with rapidly evolving technologies. Additionally, ensuring seamless collaboration in a team environment and maintaining a balance between work tasks and personal development can sometimes be demanding.
— Anonymous survey answer
2
User Personas
outcomes.
In the world of AI, let’s remind people about reality.
— Idea
— Promotional banners
— Social media